Tractor Supply Company’s Fall Paper Clover campaign launches today and continues through Oct. 20 at stores nationwide.

The Paper Clover fundraiser provides thousands of dollars each year to offer opportunities for 4-H youth to attend conferences, 4-H camps and other developmental programs across the nation. This fall, Tractor Supply is asking for customers to help them reach the $1 million goal by raising awareness of the campaign via social media shares of their paper clover donations with #DonateAMillion.

To participate in the Fall Paper Clover campaign, Tractor Supply customers and team members can purchase a paper clover from Oct. 9 through Oct. 20 at stores nationwide. Customers also have the opportunity to donate online when making a purchase at TractorSupply.com.

Each donation benefits youth within the state where it was collected, providing scholarships for numerous state level 4-H programs.

“Tractor Supply stands with 4-H in support of their community-based youth programs across the nation,” said Phil Reiter, vice president of national and local marketing at Tractor Supply Company. “Every Paper Clover donation goes toward furthering the education and development of 4-H youth as they explore their skills and interests related to the rural lifestyle and beyond. We are proud to support the next generation of our nation’s leaders.”

Since the program’s inception, Tractor Supply and National 4-H Council have generated more than $13 million in their nine years of partnership for the fundraiser. This spring, the program raised more than $917,000 for 4-H programs and students.

“Thanks to our partnership with Tractor Supply Company, its team members and the communities it serves, Paper Clover provides more youth with opportunities to learn-by-doing—something that is vital to the development of their passions and interests,” said Jennifer Sirangelo, president and CEO of National 4-H Council. “It’s initiatives like Paper Clover that help empower and inspire all youth to handle life’s challenges, contribute to the world around them and ultimately develop into tomorrow’s leaders.”

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