Proagrica, part of RELX Group, has entered into a definitive agreement to acquire the entire issued share capital of U.S.-based precision agriculture solutions company, SST Software. The transaction is subject to customary conditions and is expected to close during the first quarter of 2018.

Proagrica serves the agriculture industry by providing independent connectivity and data-driven decision support solutions. SST Software is a U.S. independent precision farming solutions company and delivers insight and decision support to agronomic advisors and growers.

“This is an important commitment to Proagrica's development, particularly in North America,” said Graeme McCracken, Managing Director of Proagrica, “The combination of Proagrica’s key competencies of data connectivity and data analytics, and SST’s focus on the agriculture retail and agronomy services segment means we can better serve those who advise and sell to farmers.”

SST will continue to trade under the SST brands alongside Proagrica’s current product portfolio. SST’s Chief Executive Officer, Matt Waits will continue to lead the organization from its headquarters in Stillwater, Oklahoma.

“Today, farmers are collecting more data than ever,” said Waits,” but the value of those data assets are not being fully realized due to the lack of digital compatibility in the market. Retailers, seed companies, pesticide manufacturers, and equipment companies all provide valuable services to growers, but growers cannot freely participate with these offerings due to data incompatibility. Our two companies coming together will bring opportunities to all participants in agriculture.”

Source: SST Software