Nutrien Ltd. has entered into a definitive agreement to acquire Agrible, Inc. for $63 million.

“The acquisition of Agrible is consistent with our strategy of investing in the growth of Nutrien’s Retail business to further strengthen and differentiate our leading global position,” said Chuck Magro, President & CEO of Nutrien.

“Agrible has developed a very impressive set of digital agronomic and sustainability tools which can be immediately incorporated into our existing digital platform,” commented Mike Frank, President of Nutrien Ag Solutions.

Related: Nutrien rebrands to Nutrien Ag Solutions

What is Agrible?

Agrible is a digital agriculture company with an advanced platform and product offering that includes a broad set of agronomic and on-farm advisory tools, data science capabilities, predictive analytics and a global sustainability business that connects growers with leading agricultural, food and consumer products companies to measure, benchmark and empower sustainable crop production.

Agrible’s platform is being utilized by growers and sustainability partners across numerous global geographies, with the U.S. representing the company’s largest commercial market. Its primary digital product offerings include Morning Farm Report, Spray Smart, Nutrient Engine and Find My Seed, which are accompanied by numerous other complementary digital and mobile offerings.

Based in Champaign, Illinois, Agrible has 55 employees, with approximately 17,000 grower users that represent approximately 11 million acres in aggregate.

“Agrible has dedicated its business strategy and development activity to building market-leading data science and digital tools that provide growers with the information and insights they need, when and where they need them,” said Paul Miller, Chief Science Officer & Co-Founder of Agrible.

The transaction is expected to close in late July 2018.

Source: Nutrien