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CropX acquires CropMetrics

Tyler Harris closeup of irrigation equipment in field
EXPANDED FOOTPRINT: Through the acquisition of CropMetrics, CropX partners and customers will have access to in-soil data, advanced farm analytics and precision irrigation tools.
The acquisition adds more than 10 years of in-depth U.S. farm data to the CropX management platform.

CropX, a global soil sensing and agricultural analytics company, recently announced the acquisition of CropMetrics, a Nebraska-based provider of cloud-based, precision irrigation tools. Through the acquisition, CropMetrics and CropX partners and customers will have access to a combination of in-soil data, advanced farm management analytics and decision-support tools.

"We intend to lead the market for on-farm irrigation and nutrient management tools in the years ahead, and the acquisition of CropMetrics completes a critical step toward that goal," CropX CEO Tomer Tzach says. "By strengthening our partner network, growing our U.S. sales footprint and expanding our product offering, the acquisition will help us continue to provide affordable, scalable solutions for farmers dealing with mounting profitability challenges, resource limitations and sustainability demands.

"The digital ag arena is on the verge of a shakeout, and we plan to maintain and grow our leadership position by providing best-in-class, real-time, in-soil insights that will set the new performance standard for irrigation and nutrient management."

CropMetrics adds more than 500,000 acres under management and more than 10 years of in-depth U.S. farm data to the CropX farm management platform, as well as a vast distribution network, best-practice service model, user-friendly decision-support platform and a patented variable-rate irrigation platform for pivot systems.

"Adding CropMetrics's solutions, extensive dealer network and experienced support team furthers CropX's mission to become the global leader for in-soil IoT solutions for today's producers," said John Vikupitz, CropX president. "Combining the power of CropX and CropMetrics will help us deliver the most advanced in-soil data analytics, decision-support tools and data-driven irrigation prescriptions to growers worldwide."

CropX provides accurate, proprietary soil sensing technology and an award-winning decision-support platform built by its agronomic, data science and software teams. By analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, the CropX farm management platform helps growers cut crop input costs and increase profitability through water, fertilizer, energy and labor savings.

"Since its founding, CropMetrics has become a trusted irrigation adviser for farmers looking to use soil health and moisture data to deliver higher yields and boost profits by improving water, nutrient and energy efficiency," CropMetrics CEO Lee Addams  said. "Farmers and our network of CropMetrics partners will benefit from the addition of CropX's real-time, in-soil analytics and IoT solutions.

"We are looking forward to working with the CropX executive team to evolve the platform with the addition of our solutions, so more farmers can realize the massive, untapped profitability lever in managing water."

Effective immediately, the CropMetrics team will join CropX, bringing on-farm agronomy and irrigation management expertise.

Source: CropX, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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