March 23, 2021
Corteva is implementing two new global brand names. The new names are Qalcova active (pronounced “kal-KO-vuh”) for spinosad, and Jemvelva active (pronounced “jem-VEL-vuh”) for spinetoram. Together, these two naturally derived active ingredients provide farmers with insect control options for more than 250 crops, including fruits, vegetables, soybeans, corn and rice.
Produced through a proprietary natural fermentation process, Qalcova, the active ingredient in products including Entrust organic insecticide and Success insecticide, and Jemvelva, the active ingredient in Radiant and Delegate insecticides, belong to a class of insecticidal chemistry that does not show cross-resistance to other classes of chemistry. This makes the products in this portfolio a good fit for Integrated Pest Management programs and Insecticide Resistance Management programs.
Both Qalcova and Jemvelva have been awarded the U.S. EPA Green Chemistry Challenge Award, which recognizes novel chemistry solutions that incorporate the principles of green chemistry into chemical design, manufacture and use.
The new names specifically recall this connection to nature. Qalcova was inspired by “alcove,” reflecting the product’s ability to provide natural protection. Jemvelva incorporates “gem” and “velvet,” suggesting a naturally derived, hidden treasure that’s soft and gentle on the environment.
Source: Corteva, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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