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Telling Your Story
Share Recipes, Share Your Farm's Story

Share Recipes, Share Your Farm's Story

Tie your understanding of food and recipes to your farm

Sharing your favorite recipe is another way to tell about your farm. Farm people are normally thought of as great cooks.  Use this to your advantage. You are in the business of raising food, so tie together recipes, food, and your farm. 

Recipes are among the most popular Google searches. You could be an answer to the age old question – "what should I make for dinner?"

Get your recipes noticed by labeling them as easy, quick, only 5 ingredients needed, or great for a busy night. People are busy, but if a new recipe is going to be quick and easy or only require a few ingredients, we're all more likely to try it.

Address common questions that people have about production, such as antibiotic usage, in a recipe post.

Tell about the ingredients in the recipe and how they relate to your farm. With barbeque season coming up, share about how you like to grill. If it's your favorite beef recipe, explain that your family eats the beef that you raise on your farm. 

Related: Consumers' Ag and Food Education Starts With You

Address common questions that people have about production, such as antibiotic usage. You might answer that your beef, like any other beef that is purchased in a store or from a local farmer, is antibiotic-free. Explain when you use antibiotics and that usage is under the supervision of a veterinarian. Further explain that if you need to use antibiotics, a withdrawal period is required. My preference would be to keep information with a recipe light, but consider linking to a source if you want to provide further information.

If you're sharing a recipe on a blog, have an option to print the recipe or pin it in Pinterest. These options make it easier for the reader to keep themselves organized, and it gives your recipe a greater chance to be used and remembered.

Recipes, food, and farming go together. Use recipes as an introduction to your farm and pique interest in how your farm works.

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