Are you committed to continuous improvement on your farm or do you do the same exact thing year after year?
Most of the farmers that I know improve something (or many things) each year. Improving practices on your farm isn't only important to you, it's also important to consumers.
There is a high level of trust given to farmers, but not a high level of trust of modern farm practices. Those of us in agriculture need to do a better job of explaining why we use modern farm practices and how they benefit consumers and the environment. After all, modern farm practices are a result of continuous improvement.
Improvements don't necessarily happen quickly. Farmers discover a new technology or method, research it, and make a decision if it's worthy to implement to improve an area on their farm. A farmer will often try something new on a smaller scale on their farm, and if it works well, implement it across the entire farm. All of this takes time, and there's a learning curve, but the implementation is working towards improvement.
To share about continuous improvement on your farm tell about a new practice you've implemented, explain why it's important to your farm, and share what benefit that brings back to them as the consumer. Everyone wants to know what's in it for them and how that change is beneficial.
One example might be using irrigation drops to release the water closer to the ground to reduce evaporation and ultimately save water. Another example might be utilizing variable rate farming to apply crop protectant as needed rather than at the same rate across the entire field. Explain that this minimizes the amount of crop protectants needed and places them exactly where needed which minimizes the environmental impact.
Many of the things that we do on our farms are done to improve conservation, reduce fuel, save water, minimize waste, reduce the amount of crop protectants, and improve care for our livestock.
What is an improvement that you are making on your farm this year that others might not understand?