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Be Careful What You Wish For May Be Word of the Day

R-Calf celebrates USDA moving ahead with GIPSA rule, but it may be shortest jubilee in history

You might think R-Calf supporters would have learned something from the not-so-great consequences of their demand for Mandatory Price Reporting, which virtually wiped out any information on daily cattle buying a decade ago.

Or maybe from their stubborn insistence that Country of Origin Labeling would boost sales of U.S. produced beef, but which in reality has done nothing but increase the share of the consumer dollar that goes to the packaging industry which has to produce the labels and effectively reduced the beef producer's share of the same dollar.

But, no, today's news that USDA will proceed with rulemaking that will could very well wipe out value-added cattle production contracts  and open the floodgates to endless litigation in the beef industry was greeted with jubilation.

I give the jubilee about 90 days after the rule goes into effect.

That is about how long it will take the joyous to realize that the unintended consequences of their hopping up and down to demand government control of the markets has once again hit them in the pocketbook. The interesting thing will be watching to see how they can spin this around to blame packers and retailers for the consequences they created.




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