Karen McMahon

May 29, 2012

1 Min Read

The ag version of a rags to riches story just occurred last week when Monsanto announced that it will purchase Precision Planting, Inc., for $250 million. Precision Planting, located in Tremont, Ill., is Monsanto’s first purchase of a precision technology company.

Gregg Sauder and his wife Cindy started Precision Planting in 1993. They took their new technology designed to improve planter performance to the major farm shows. I remember seeing the Sauders and their family in a modest tent at Farm Progress Shows years ago. Gradually, the products grew in popularity and the Precision Planting booth expanded.

In recent years, the company developed popular precision planting products like SeedSense (http://farmindustrynews.com/planters/money-saving-monitor) that offered a wealth of planting information that had not been available. This year, the company added another first for agriculture. They designed an iPad app called Field View that allows the iPad to act as a secondary monitor and processor, as well as a mobile scouting and office computing tool (http://farmindustrynews.com/precision-farming/precision-planting-launches-ipad-monitor-application).

Monsanto reports in its news release that Precision Planting will be part of Monsanto’s Integrated Farming Systems unit. Monsanto’s chief technology officer Robb Fraley was quoted as saying that because Monsanto is focused on yield, it is positioned to advance the latest planting technology applications and work with its seed dealers, Precision Planting dealers and leading equipment companies to achieve this.

Sauder stated, “Monsanto delivers yield through genetics and traits. Together, we can develop the advanced planting technologies that accurately deliver the optimum genetics to each square foot of soil.”

The purchase should be completed this summer. Visit www.monsanto.com for more information. 

About the Author(s)

Karen McMahon

Karen McMahon has been a well-respected and award-winning agricultural journalist for more than three decades. In 2000, she served as president of the American Agricultural Editors' Association (AAEA), a group of more than 400 professional farm writers. She also is active in the Agricultural Media Summit (AMS) and served as chairman in 2001 and chair of the sponsorship committee for several years. She has attained the top Master Writer Award level from AAEA and won various writing awards from the Am. Society of Business Publication Editors and Minnesota Monthly Publications Association.

Karen joined Farm Industry News as senior editor in 1998 and was named editor two years later. Prior to that, she was managing editor for five years of another Penton publication, National Hog Farmer. She grew up on a diversified crop and livestock farm near LeMars, IA, and earned her degree in journalism from South Dakota State University. Since then, Karen has worked in agricultural communications.

Her experience on magazines and organizations includes work on Hog Farm Management, the National Pork Producers Council, and Hogs Today/Farm Journal.

Karen may be reached at 9520851-4680

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