Kevin Van Trump, Founder

May 6, 2016

2 Min Read

Strategies mean nothing if you aren't able to execute! I can't tell you how many times I've heard producers tell me they missed a sale or they wanted to make a sale up near the high, but just didn't have an order in place. In my opinion this is the craziest thing I've ever heard. This is like saying you didn't have an order in place to buy seed or fertilizer. Selling your crop is equally as important, so how can you not have a price placed on the goods you are going to sell?

Spending time analyzing the markets and building a strategy is great, but if you can't execute it's all for not. I've heard great business leaders debate for years about strategy vs. execution. Some say without a well laid out plan that allows for a series of educated choices to be put in place to help win or maximize long-term value then you never have a chance to execute as a winner. Others say you can have the greatest strategy or plan in the world but if you don't have a well-oiled plan for executing that strategy then its simply all been a waste of time.

Bottom line: Having a good strategy is important, but you cannot achieve good results without having a great plan for execution! Simply look at the High Frequency and Algo traders. Why do you think they are all fighting over micro seconds?

Something else I've learned thorough the years is that execution is a process. It is not the result of a single decision or action. It is the result of a series of integrated decisions or actions over time. Most often our ability to execute depends on how well we understand our strategy. Therefore, if we don't have a crystal clear plan and strategy in place that we completely understand, it's next to impossible to execute.

It seems to me that while strategy can be taught in the classroom, execution is learned in the school of hard knocks. Best advise: Make certain you're spending as much time improving execution as you are your strategy. As the markets look to be picking up speed and volatility in the years ahead I suspect the execution side of the equation may start to pay larger dividends.

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About the Author(s)

Kevin Van Trump

Founder, Farmdirection.com

Kevin is a leading expert in Agricultural marketing and analysis, he also produces an award-winning and world-recognized daily industry Ag wire called "The Van Trump Report." With over 20 years of experience trading professionally at the CME, CBOT and KCBOT, Kevin is able to 'connect-the-dots' and simplify the complex moving parts associated with today's markets in a thought provoking yet easy to read format. With thousands of daily readers in over 40 countries, Kevin has become a sought after source for market direction, timing and macro views associated with the agricultural world. Kevin is a top featured guest on many farm radio programs and business news channels here in the United States. He also speaks internationally to hedge fund managers and industry leading agricultural executives about current market conditions and 'black swan' forecasting. Kevin is currently the acting Chairman of Farm Direction, an international organization assembled to bring the finest and most current agricultural thoughts and strategies directly to the world's top producers. The markets have dramatically changed and Kevin is trying to redefine how those in the agricultural world can better manage their risk and better understand the adversity that lies ahead. 

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