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How farmers can use social media

Many U.S. farmers are already using a new tools such as Facebook and Twitter to communicate with each other and with the general public about the work they do.

Not there yet? Want to check it out but don’t know where to start?

Well, you can learn how to use the tools through a series of well-done hour-long Webinars (one each month) co-sponsored by the National Corn Growers Association and DuPont’s Pioneer Hi-Bred seed company.

Most recent was Tackling Twitter Thursday (April 28). The Webinar explained how to use Twitter to share, network and spread messages worldwide.

“In today’s fast paced world, it is important that we tell our story in ways that fit into both the public’s, and our own, busy lives,” says Brandon Hunnicutt, a farmer in Nebraska active in using Facebook and Twitter.

“Twitter provides a great opportunity for growers because it allows them to multitask by sending a quick 140-character or less message to a mass audience even while they are riding in the planter or waiting in line at the store.”

Additional Webinars are planned for May 19, June 16, July 21, Aug. 18, Sept. 15, Oct. 20, Nov. 17 and Dec. 15.

And Webinars from earlier in the year have been archived by NCGA and can be viewed at anytime. They include:

Connecting through Conversations: Introductory Webinar reviewing the goals of the series and why growers should take the time to participate. Presenters define the objectives and review the “return on investment” of engaging in social media and how it fits within the context of agriculture. Instructors also review how it is being used successfully by others in the industry and show participants how they can track their personal social media success.

Carving Out Community:This program discusses the nuts and bolts of Facebook and Twitter. Presenters cover such topics as creating strategic profiles, finding relevant conversations, connecting with potential followers and using helpful tools to make things easier.

High Functioning with Facebook: This Webinar focuses on taking your Facebook presence to the next level. It provides an in-depth look at best practices, how to use Facebook to accomplish a variety of goals, measuring success on Facebook, pitfalls to avoid and tools to turn users into a Facebook pro.

As you’re getting acquainted with or improving your use of the various social media sites, here are some Facebook pages to check out:

Farm Press

USA Rice Federation

National Corn Growers

American Soybean Association

LSU AgCenter

House Agriculture Committee

United States Department of Agriculture

You’ll also find that many ag industry companies have active Facebook pages and are using other social media tools to communicate with farmers.

Find out what all the buzz is about. Check out NCGA’s Webinar series.

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