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RAISING BEEF: The Iowa Local Beef Directory provides online access for consumers to buy beef directly from cattle producers.

Directory connects beef producers to local buyers

Iowa Beef Industry Council sets up online site to address marketplace needs during pandemic.

The Iowa Beef Industry Council is launching a local beef directory to connect beef producers with local buyers. The coronavirus pandemic has ushered in a renewed interest in food security and ignited consumers’ desire to buy beef directly from farmers. The Iowa Local Beef Directory will provide resources in helping shoppers navigate the buying process.

“We have recently seen an uptick in the frequency of producer inquiries searching for resources related to directly marketing beef. Furthermore, with supermarkets and grocery stores experiencing intermittent disruptions in availability of beef, we felt we had to do something to address the marketplace needs,” says Janine Moore, chair of IBIC. “We understand this isn’t a solution that addresses all the challenges we face today as cattle producers, but it’s a positive step forward in building a connection with beef farmers and shoppers.”

Producers can self-list

Iowa beef producers interested in submitting their information for listing can do so by visiting the Iowa Local Beef Directory submission page, on the Raising Beef tab, on the IBIC website, iabeef.org. The form allows producers to self-list to the directory.

“Iowa beef producers proudly raise some of the world’s highest-quality beef in a responsible and sustainable manner, yielding mouthwatering beef destined for consumers across the globe,” Moore says. “We want to make sure Iowa beef lovers are able to capitalize on that experience, and we believe this initiative will help make that connection.”

Listings will include farm name, contact name, city, additional certifications and website links for consumers to contact farmers directly. Questions received by IBIC regarding specific businesses will be directed back to the company.

For more information, contact IBIC’s director of industry relations, Casey Allison at casey@iabeef.org.

Source: IBIC, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content in this information asset.

 

 

 

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