Dakota Farmer

The Sturgis Motorcycle Rally Beef Throwdown contest promoted beef to more than 366,000 people.

September 2, 2020

2 Min Read
A plate of beef with a yellow sauce and various mixed vegetables
OVERALL WINNER: Beef tenderloin with softshell crab paired with Rooster Red Ale from Mount Rushmore Brewing Co. and Pounding Fathers Restaurant won the overall award in the Sturgis Motorcycle Rally Beef Throwdown, hosted by the South Dakota Beef Industry Council. Photos courtesy of SDBIC

The Mount Rushmore Brewing Co. and Pounding Fathers Restaurant, Custer, S.D., was crowned overall "Beef Throwdown" champion during the 2020 Sturgis Motorcycle Rally.

Zymurcracy Beer Co. and Amara's Supper Club, Rapid City, S.D., won the People's Choice Award.

The South Dakota Beef Industry Council collaborated with Justin Warner, a Food Network celebrity chef, and the city of Sturgis, S.D., which hosted the contest.

Bikers traveled to contestant venues in the Black Hills and voted on their favorite dishes and beers. Warner and South Dakota ranchers Les Shaw, White Owl; Ryan Casteel, Vale; and Gary Deering, Sturgis, visited all the breweries and restaurants, too, where they judged the beef and beer pairings.

Breweries and restaurants that participated included the Knuckle Saloon, Sturgis, featuring a smoked beef brisket sandwich paired with Darkest Omen Ale; the Knuckle Brewing Co., Sturgis, featuring beef steak tips paired with the Knucklehead Red Ale; Jacobs Brewhouse, Deadwood, S.D., featuring a pretzel beef brisket sandwich paired with Buffalo Amber Ale; Mount Rushmore Brewing Co. and Pounding Fathers Restaurant, Custer, featuring beef tenderloin and softshell crab paired with Rooster Red Ale; Firehouse SmokeJumper Station, Hill City, S.D., featuring the SmokeJumper Beef Burger paired with SmokeJumper Stout; and Zymurcracy Beer Co. and Amara's Supper Club, Rapid City, featuring Knock-Out Steak Tacos paired with an American Rye Ale.

Two steak tacos with colorful toppings on a bamboo plate and a glass of a light yellow beer
PEOPLE’S CHOICE: Knock-Out Steak Tacos paired with American Rye Ale from Zymurcracy Beer Co. and Amara's Supper Club won the People's Choice Award.

"Pounding Fathers at Mount Rushmore Brewing Co. presented a dish that represented just how special beef can be," Warner says. "Their take on Steak Oscar was creative and delicious but [they} made sure that a ruby-hued and butter-soft beef tenderloin was the star."

"Amara's Supper Club’s Knock-Out Steak Tacos would surely impress anyone who tries them,” Warner says of the People’s Choice award winner, “but the real magic is in the harmony and symbiosis between their hosts, Zymurcracy Beer Co., and the couple running Amara's Supper Club. It comes as no surprise that the people have spoken as such."

The Beef Throwdown helped promote beef approximately 366,000 consumers throughout the 10-day motorcycle rally, according to SDBIC.

Source: SDBIC, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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