Fake Meat. The group will work to ensure a regulatory framework that protects the health and well-being of consumers, prevents false and deceptive marketing and ensures a level playing field for real beef products is implemented.

Trade and Market Access. 2019’s priorities on trade will focus on promoting a bilateral trade agreement with Japan, securing swift passage of the U.S.-Mexico-Canada Agreement and expanding access for U.S. beef in key markets like China, the United Kingdom, and the European Union.

Dietary Guidelines. The federal government updates its official Dietary Guidelines every five years, and as that process ramps up in 2019, NCBA will work to protect the scientific credibility of Dietary Guidelines and promote accurate information about the nutritional advantages of beef as part of a balanced diet.

Regulatory Reform and Implementation. This includes issues such as full implementation of the 2018 Farm Bill, enacting a permanent solution to Hours of Service rules for livestock haulers, finalizing a new water rule to replace the 2015 Waters of the U.S. rule, exempting livestock producers from EPCRA air emissions reporting requirements, modernizing and streamlining the Endangered Species Act, National Environmental Policy Act, and federal grazing regulations, and promoting antimicrobial stewardship by producers and preserving access to key veterinary technologies