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Beef marketing course to begin Aug. 21

Beef Marketing and Management 2010, a series of educational activities for people involved in the beef industry, kicks off in August, said a Texas Cooperative Extension specialist.

"Whether you are a part of the cow-calf, stocker or cattle feeding industry, this program offers an opportunity to learn more about factors influencing beef quality and value," said Dr. Ted McCollum, Extension beef specialist in Amarillo.

The program consists of two components: BEEF 2010 educational meetings and BEEF 706 marketing segment, McCollum said.

The Beef Marketing and Management 2010 program is a series of meetings/seminars, he said. Four educational meetings are scheduled for Aug. 21, Sept. 25, Oct. 15 and Dec. 3. All meetings will be in the Gray County Annex in Pampa, with the exception of the October meeting, which will be at the Wheeler County Feed Yard Inc. near Wheeler.

These meetings will cover feeder cattle and carcass evaluation, influence of genetics, health and management on carcass merit, marketing on carcass grids and tradeoffs between live and carcass marketing, McCollum said.

The second component of Beef Marketing and Management 2010 is BEEF 706, he said. Two sessions of BEEF 706 will be held on Nov. 13-14 and Nov. 14-15 at West Texas A&M University in Canyon and will be sponsored by Texas Beef Council..

In this program, participants are divided into teams, and will select and follow fed steers through grading and a hands-on cutting session, McCollum said. This gives participants a chance to experience firsthand the differences encountered in carcass composition and see the production of boxed beef cuts.

The resulting information will be evaluated in terms of the boxed beef value differences among steers and how that translates back to value differences in the live cattle, he said.

Pre-registration for the Beef Marketing and Management 2010 is required, he said. In order to participate in BEEF 706, one must register and participate in the entire Beef Marketing and Management 2010 program.

Seating is limited to 45 for the BEEF 706 component of the program, McCollum said, and will be given on a first-to-register basis. The seats for the series of Beef Marketing and Management 2010 educational meetings are not limited.

Registration is $50 per participant and is due by Aug. 1, he said. Registration forms can be found at http://amarillo.tamu.edu/programs/beeftce/ under Program Information (East 2007 Beef Marketing) or at Extension offices. Forms should be sent to Carson County Extension Office, Box 279, Panhandle, Texas 79068, with checks made payable to Extension Activity Fund.

For more information, contact McCollum at 806-677-5600, or Jody Bradford, Extension agent in Carson County, at 806-537-3882.

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