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Serving: Central

Bayer, Dow sign marketing agreement

BAYER CROPSCIENCE and Dow AgroSciences have announced a co-promotion agreement involving the companies' corn herbicides.

As part of the agreement, the Dow AgroSciences and the Bayer CropScience sales forces will jointly promote Dow's acetochlor brands, Keystone, Keystone LA, FulTime, TopNotch and Surpass herbicides with BalancePro herbicide to offer corn growers a pre-emerge weed control system.

With the combination, corn growers can get consistent one-pass grass control plus control key broadleaf weeds, including problem weeds such as nightshade, pigweed, lambsquarters and waterhemp.

The agreement also includes co-promotion of a postemerge program. Dow AgroSciences' Hornet WDG for postemerge broadleaf control fits with Option for postemerge grass herbicide. Whether used as a planned postemerge weed-control system or as part of a rescue program, the Option/Hornet combination provides broad-spectrum weed control with rotation flexibility and crop safety.

“We're pleased to announce this co-promotion opportunity with Dow AgroSciences,” said Bob Condon, corn and soybean herbicides business manager. “Bayer CropScience's broad portfolio of corn products, complemented by the ability to co-promote leading products from Dow AgroSciences, allows us to continue to offer corn growers solutions to their weed-control needs.”

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