Big data increasingly permeating farmers’ lives
<p><strong style="font-size: 13px;"><em>BIG DATA is playing an increasingly important role in farming operations, but many concerns surround the data. </em>—Getty Images, Sean Gallup</strong></p>
In perfectly competitive markets, says Mississippi State University Agricultural Economics Professor Barry Barnett, “producers are pretty much price takers, and the only way they can increase their profitability per unit/pound/bushel is to control costs. Big data systems allow them to better understand differences in the production potential of different parts of the field."