<p><strong style="font-size: 13px;"><em>BIG DATA is playing an increasingly important role in farming operations, but many concerns surround the data. </em>—Getty Images, Sean Gallup</strong></p>
Big data increasingly permeating farmers’ lives
In perfectly competitive markets, says Mississippi State University Agricultural Economics Professor Barry Barnett, “producers are pretty much price takers, and the only way they can increase their profitability per unit/pound/bushel is to control costs. Big data systems allow them to better understand differences in the production potential of different parts of the field."