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Corn+Soybean Digest

Agile Marketers Manage Risk

With the wild price swings farmers had last year, having a marketing plan and sticking to it this year is your best line of defense. In fact, heeding advice from savvy marketing gurus can provide you the ammo you need to wring every nickel out of every acre. Marketing and managing risk have never been more critical.

That's why in each issue we address marketing outlook and strategies in the Profits section at the back of the magazine with columnists Richard Brock, Moe Russell, David Kohl and Ed Usset. We hope their advice has been helpful.

Now, you have the opportunity to see both Richard Brock and Moe Russell in person at the annual Commodity Classic convention in Grapevine, TX, later this month.

On Friday, Feb. 27 from 1-2 p.m., they will be appearing at a special Learning Center session - How Agile Marketers Manage Risk - that you won't want to miss.

“With tight margins, producers cannot afford to make even small mistakes,” says Brock, market analyst at Brock Associates. “The fundamentals of corn and soybeans have changed dramatically and, as a result, so have the price patterns. The world has changed and marketing is more important than ever.”

Brock will discuss how price rallies going into spring for both corn and soybeans will be significant and require action. He'll also discuss the impact of the world financial crisis on grain prices, plus provide you with price objectives and marketing strategies.

Moe Russell, risk management specialist from Russell Consulting, will talk about emerging trends in production agriculture that will impact producer profitability in 2009 and beyond. He'll also provide specific recommendations and techniques?for managing your business in?this volatile environment.

So don't miss these two presentations, and be sure to bring a pen and notepad. You'll want to get their advice down on paper.


Brock Associates is hosting the 2009 Agricultural Economic Symposium on Feb. 23-25, just before Commodity Classic, at the Wyndham DFW Airport North. Corn & Soybean Digest is one of the sponsors.

Sessions include Agriculture and The World in Transition, Farmland Values, Farm Transition Planning, Managing in New Economic Times and many more. Robb Fraley from Monsanto and economist David Kohl (a columnist in this magazine) are two of the headliners.

To register, call 800-558-3431 or go to

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