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Pioneer Hi-Bred announces it plans to expand the number of experimental products it can test next year by expanding by 50% its IMPACT, or Intensively Managed Product Advancement, Characterization and Training trials. This means a significant increase in investment in local research and development, helping to maximize grower productivity and profitability. These plots provide local testing of multiple products at the last stage before they are advanced for sale to growers.
This expansion marks a unique cooperative effort between Pioneer's research efforts and its sales organization, linking product development and advancement with the company's "Right Product, Right Acre" strategy to help producers get the best results from each acre.
John Soper, vice president of Pioneer Crop Genetics Research & Development, says data from IMPACT trials help them understand which products offer the best performance in certain environments, allowing them to more readily target specific customer needs. The IMPACT program represents a multimillion dollar investment by Pioneer in resources, equipment and trial seed production.
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