If you grew up on a farm or spent much time on one growing up, you’ve had a sense of what it’s like to feel the anticipation of spring – when it’s not quite time to plant yet, but everyone knows it’s about to happen soon.

The hope of a new growing season can often bring up a whole mix of different emotions. There are the hopes and plans for planting and growing the new crop. Then there’s the uncertainty and perhaps even anxiety around all the unknowns of the coming year.

Focal point

That makes for an interesting mix – and it can be an emotional one, for sure. No one can know exactly what’s going to happen with weather and markets during the 2024 growing season. In fact, it can be counterproductive spending a great deal of time or energy trying to figure that out, since no one can predict the future.

So what’s a farm leader to do? With so many unknowns, the best thing to do is to plan to control what you can control – and place your focus on where you can make the biggest impact. As a leader, your greatest impact will likely happen where you work on plans for your business and then work to execute those plans.

3 things for the spring

Here are three areas to keep your eye on this spring.

How are you navigating this market?

Farmers have found that getting some third-party perspective from our market advisors has helped ease their minds. The advisors help farmer clients with planning and execution around marketing decisions and help keep them up to speed on the current rapidly-changing grain market situation – and how it impacts their operation.

Get a free two-week trial of our marketing information service (MarketView Basic). Your free trial includes regular audio and video updates, technical analysis, recommendations and more. Learn more about our market advisor programs and offerings at www.waterstreetag.com.